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2023, Vol: 4, Issue: 2
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Research Article
Online Published: 07 Nov 2025
 


eWOM in S-commerce: The Effect of Argument Quality, Source Credibility, and Information Usefulness on Consumer’s Information Adoption

M. Anas Gulumbe.


Abstract
With the appearance of social commerce (s-commerce), it is helpful for purchasers to measure ideas about
products and services. Electronic word of mouth (eWOM) exists in the significant communities and plays
an outstanding role in consumers’ daily activities. It could even be utilised as an e-marketing instrument by
firms and online businesses. For that reason, to know how consumers use eWOM becomes a crucial issue.
The aim of this study therefore is to understand the influential factors influencing consumer adoption of
eWOM in s-commerce websites, and how individuals utilise the information contained in the online
reviews. Drawn on the literature of information systems and dual process theory, which is the information
adoption model (IAM), this study proposes a research model to develop the understanding of consumer
adoption of eWOM in s-commerce. Using a survey-based approach, data was collected from 165 s-
commerce consumers, and analysed using Partial Least Square, based on Structural Equation Modelling
(PLS-SEM). Results highlight that Information Usefulness, Argument Quality, and Trustworthiness were
the most significant factors that determined consumers’ adoption of eWOM in s-commerce websites. The
result also revealed that there was no noteworthy relationship between sufficiency, timeliness, and relevance
as antecedents of argument quality to information usefulness

Key words: Electronic word of mouth; Social commerce; Source Credibility; Argument Quality, Information Adoption; Information Acceptance Model


 
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How to Cite this Article
Pubmed Style

M. Anas Gulumbe. eWOM in S-commerce: The Effect of Argument Quality, Source Credibility, and Information Usefulness on Consumer’s Information Adoption . SJACR. 2023; 4(1): 15-34.

Web Style

M. Anas Gulumbe. eWOM in S-commerce: The Effect of Argument Quality, Source Credibility, and Information Usefulness on Consumer’s Information Adoption . https://www.sjacrksusta.com/?mno=295172 [Access: November 17, 2025].

AMA (American Medical Association) Style

M. Anas Gulumbe. eWOM in S-commerce: The Effect of Argument Quality, Source Credibility, and Information Usefulness on Consumer’s Information Adoption . SJACR. 2023; 4(1): 15-34.


Vancouver/ICMJE Style

M. Anas Gulumbe. eWOM in S-commerce: The Effect of Argument Quality, Source Credibility, and Information Usefulness on Consumer’s Information Adoption . SJACR. (2023), [cited November 17, 2025]; 4(1): 15-34.


Harvard Style

M. Anas Gulumbe (2023) eWOM in S-commerce: The Effect of Argument Quality, Source Credibility, and Information Usefulness on Consumer’s Information Adoption . SJACR, 4 (1), 15-34.


Turabian Style

M. Anas Gulumbe. 2023. eWOM in S-commerce: The Effect of Argument Quality, Source Credibility, and Information Usefulness on Consumer’s Information Adoption . Science Journal of Advanced and Cognitive Research, 4 (1), 15-34.


Chicago Style

M. Anas Gulumbe. "eWOM in S-commerce: The Effect of Argument Quality, Source Credibility, and Information Usefulness on Consumer’s Information Adoption ." Science Journal of Advanced and Cognitive Research 4 (2023), 15-34.


MLA (The Modern Language Association) Style

M. Anas Gulumbe. "eWOM in S-commerce: The Effect of Argument Quality, Source Credibility, and Information Usefulness on Consumer’s Information Adoption ." Science Journal of Advanced and Cognitive Research 4.1 (2023), 15-34. Print.


APA (American Psychological Association) Style

M. Anas Gulumbe (2023) eWOM in S-commerce: The Effect of Argument Quality, Source Credibility, and Information Usefulness on Consumer’s Information Adoption . Science Journal of Advanced and Cognitive Research, 4 (1), 15-34.


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